Mirabito

We partnered with Mirabito to help develop scalable brand standards that elevate the typical convenience store model. Integrating a range of products from custom lighting fixtures to graphics and wall vinyl, together we created an environment that is warm and inviting for customers.

  • Graphics
  • Custom Lighting
  • Interior Signage
  • Wayfinding

Our collaboration started with a consultation to understand Mirabito's branding needs. They were looking to elevate the convenience store model with a family of branded elements that would be translatable to remodels and new builds as they continued to expand their footprint. With highly-detailed visuals and consistent communication, our team led the project stakeholders from concept through construction. Integrating a large range of products from dimensional signage, large-scale graphics, and custom lighting fixtures we transformed this blank canvas into a welcoming environment for customers. The results provide Mirabito and their community a space to refuel, reenergize, and reconnect.

After

Constant communication throughout the design phase allowed us to realize how important incorporating community and local graphics were. We designed the entrance graphics to represent the legacy of the No.5 Firehouse and restaurant that was in the same location for over 100 years before Mirabito.

We developed category signage and wood like textures for the soffit area above their freezer sections that gave a natural, warm tone with the flexibility to add or remove signage based on the size of the location.

Customizable & pre-fabricated cove lighting fixtures with adjustable color temperatures and finishes.

We worked with their executive leadership team to create a library of signage and graphics that can be applied to future remodels and new build locations.

From concept to completion, the communication throughout the entire project made it flow seamlessly to create an environment that was inviting to the entire community.
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