A few weekends ago, Cima successfully executed two bank unveilings simultaneously across the country.
In Georgia, Vallant Bank launched a new brand identity following the merger of Pinnacle Bank and Morris Bank. At the same time in Iowa, First Mid celebrated its transition from Two Rivers Bank & Trust. Working alongside our strategic partner Adrenaline and our national installation partners, Cima managed the permitting, fabrication, logistics, remediation, installation, and unveiling of both new brands over the same weekend.
Each conversion involved a broad range of brand assets, including freestanding and building signage, ATM wraps, vinyl graphics, and awnings. Every location required a carefully coordinated remediation and installation plan, all executed within a compressed timeline. Just as critical was navigating local municipal requirements, with permitting across multiple jurisdictions playing a vital role in keeping both programs on track.
The Vallant Bank program spanned 48 locations across Georgia and was completed in under four months from start to finish. On unveiling weekend, following an 8:00 AM kickoff, installation crews and partners completed 40 unveilings by the end of day one, with the remaining locations finalized the next morning. That pace was only possible because of exceptional planning on the
front end. A program of this scale and speed is a powerful example of what can happen when strong planning, trusted partnerships, clear communication, and precise execution come together.
The First Mid program included 17 locations across Iowa. Operating on a different unveiling schedule, the program team and installation crews executed an overnight brand transformation. Beginning at 4:00 PM, the team completed all 17 unveilings by 2:00 AM. The result was another successful conversion and another reminder that even the tightest deadlines can be met with the right team, the right plan, and a shared commitment to getting every detail right.
Successful brand conversions are about more than installing new signage. They are about protecting the trust each bank has built in the communities it serves. Every unveiling is a pivotal moment, and Cima’s role is to make that transition feel seamless, not only for the bank, but for every customer walking through the door.
Cima is built on relationships. Relationships are built on trust. Trust is built on consistent execution. Our role as a signage partner is to ensure that when a new identity is revealed, customers feel confidence, not disruption and that behind a refreshed brand, they still recognize the reliable financial partner they have always known.