Regal Rebrand

Under new ownership, Regal reimagined their brand and reshaped the strategic direction of customer experience, brand, and architecture.

  • Channel Letters
  • Pylons
  • Architectural Lighting
  • Digital Integration
  • Graphics
  • Interior Sign Package
  • Architecural Elements

We have helped Regal scale their new brand identity throughout the United States. Providing prototypes that ranged from edgeless channel letters to 3-dimensional acrylic crowns, we helped guide Regal through the creation of their diverse family of signs.

“Cima manufactures a number of signage components, lighting, and architectural elements that add the final pop our theatre’s need. They help shape our brand’s experience.” Sr. Vice President – Regal Entertainment Group

Cima planned and coordinated the logistics for Regal’s first rebrand rollout in the United States in New York City.

Our design team put together a comprehensive drawing package detailing material selections, fabrication, and installation methodologies. Our project management team ensured we stayed in sync with all stakeholders, Architects, MEP, Trades, throughout the process.

“Cima really listens to my needs. They are truly partners and I think of them first when new ideas and new challenges arise. Our collaboration has always yielded great results!” Director of Sign Services – Regal Entertainment Group

Regal Cinemas revamped their brand identity and digital experience to reflect the modern, ever-evolving theater experience with over 275ft of digital screen integration in the interior and exterior.
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