Insomnia Cookies’ CookieLab

From design development through installation, we partnered with Insomnia Cookies to create a unique experience enticing to cookie consumers of all ages. The detail and effort behind each custom sign, print, and lighting element created a space that will leave you longing to get a taste.

  • Channel Letters
  • Signage
  • Architectural Elements
  • Architectural Illumination
  • Door & Window Vinyl
  • Custom LED Signage
  • Interactive 3D Elements

The secret to increasing brand engagement is to invest in customer experience. Insomnia Cookies did just that when they created a flagship 'sweeteasy' concept to delight cookie consumers of all ages. With the standard branding applied to the storefront, an unassuming bookcase transports customers into a hidden milkshake bar with vibrant lighting and an unforgettable brand experience.

From wall and cooler graphics to sneeze guards and window vinyl, we provide Insomnia Cookies with everything they need to brand their locations nationwide.

Behind the Bookcase

Enter with the secret password to a unique dine-in experience filled with milkshakes and “insomniacs” only located on Wharton St. in Philadelphia, PA.

Bendable lighting creates an immersive entryway portal that leads to an expanding star light fixture atop the secret milkshake bar.

Additive manufacturing allowed us to iterate quickly and make samples to make sure all stakeholders were aligned.

Within a week of being open to the public, one Tiktok creator attracted millions of views to a video they shared documenting their experience at Insomnia Cookies' Cookie Lab.
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