Five Below Times Square

Five Below, one of the fastest-growing retailers, embarked on a transformative project for their flagship NYC location, aiming to create an iconic presence in Times Square. The project’s complexity, accelerated timeline, and unique challenges, in one of the world’s busiest intersections, demanded innovative solutions and unwavering dedication.

  • Digital Signage
  • Architectural Elements
  • Glass Canopy
  • Steel Structure
  • Rotating Canopy Sign
  • Channel Letters
  • Blade Signs

Navigating multiple layers of jurisdictional approvals from various entities such as the landlord, transit authority, and city added layers of complexity to the project. Working over an active subway entrance required careful coordination and adherence to strict safety protocols.

Additionally, the project's consolidated timeframe and the scarcity of labor due to the post-pandemic resurgence of activity heightened the pressure to deliver within a limited timeframe, particularly in an area with significant labor costs.

The design process started with thorough exploration of concepts and budgets, ultimately landing on the utilization of LED technology. We conducted a laser survey to ensure precise placement of steel structures and meticulously reviewed existing building steel and electrical systems to inform the technical designs.

Engineering coordination for a shop-built steel structure aimed to minimize field welding and associated costs, ensuring efficient assembly and structural integrity. A structurally fortified shed/platform was designed, serving dual purposes of facilitating the manual installation process due to the inability to use a crane at this location while offering temporary storage solutions throughout the process, further enhancing efficiency during the project.

Our detailed drawings played a crucial role in organizing and coordinating the project, providing exceptional accuracy that minimized costs and prevented delays. The commitment to precision and foresight ensured a seamless execution and contributed to the project’s overall success.

The teamwork and collaboration during this project were second to none. Our partners Watchfire Signs and AMA Electric were a huge part of this delivery.

Cima meticulously prepared the site by addressing structural, electrical, and fiber-optic cable requirements to support the installation of the LED boards. We supplied, installed, and programmed the boards, ensuring seamless integration and optimal performance.

Additionally, Cima fabricated and installed highly custom products, including two architectural bookends, a rotating element and a glass canopy, which necessitated coordination for water management. We ensured that every aspect of the project met the highest standards of quality and functionality.

Through exemplary teamwork and meticulous attention to detail, Cima and its partners brought Five Below's vision to life, establishing an iconic landmark that embodies the spirit of their brand and leaves a lasting impression in one of the world's most iconic locations.

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