Campbell’s

Cima worked closely with Campbell’s team to develop and implement a strategy to help their guests and employees navigate through their campus while telling their brand story.

  • Interior Wayfinding
  • Exterior Wayfinding
  • ADA Signage
  • Graphics
  • Exterior Signage

The project started as developing an interior wayfinding solution for their World Headquarters and grew to include 3 buildings on campus and exterior signage. Cima's team conducted a site audit to analyze pedestrian traffic flow, identifying individuals' journeys from start to finish and directional decision points along the way. From those learnings, a custom-fit wayfinding strategy was determined and designed to integrate intuitive navigation and tell Campbell's brand story throughout their campus.

Exterior wayfinding built to seamlessly integrate into the existing system.

Cima’s designers and fabricators worked together to tell a cohesive brand story across 3 buildings, each with its own unique interior styling while utilizing a mix of materials. Working around Campbell’s scheduling needs to ensure zero-disruption to the inhabited spaces and proper coordination with Campbell’s construction crew, Cima’s team worked nights and weekends to complete the installtion.

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