Cima is proud to announce that we won gold in Watchfire’s 2022 LED Sign Awards for the project we completed with Regal Entertainment Group in Times Square New York City.
We guided Regal along the product specification process throughout the installation of a three-sided, 60′ tall digital blade sign and an accompanying 15’x17′ “v-shaped” digital sign above the cinema entrance. Specifying a 10mm pitch for the blade sign and an 8mm pitch for the entrance sign, Regal’s content team is able to unleash their creativity in amazing resolution. This project brings the movie-magic out of the cinema and onto the streets of Times Square New York.
Check out the full case study on this project for more details!