Blake Kishler, a designer for Kolar Design, has been a design professional for 10 years. He emphasized the importance of a “highway to hallway” approach that held visitors’ interest. He said, “As soon as a motorist exits off of Interstate 270, the Easton Town Center property is in sight. More than 46,000 cars pass by the intersection of Easton Way and Stelzer Road every day, and more than 200,000 daily pass nearby on I-270. Easton’s management wanted its environmental branding to reflect a walkable community feel, not just a retail center. The team did a great job of realizing that goal.”
Kishler noted that the Steiner and Georgetown had definite ideas of the vivid brightness and dynamic content they wanted the sign to provide. With this in mind, he and Cima worked closely together evaluating the capabilities of different solutions and configurations.
Using Phillips Color Kinetics module, Cima mapped a program that maximized the modules’ impact when situated on perforated-metal backers installed on a curved wall. The process involved multiple prototypes and trips to the site to verify the display’s brightness and layout.
“Cima was extremely thorough, creating a variety of prototypes with different LED modules, different thicknesses, different lighting layouts, and documenting each one to evaluate,” Kishler said. “They really went above and beyond with the depth of research, and with responsiveness and transparency. For every concept our team developed, Cima developed three potential solutions. Their enthusiasm for the project was palpable.”
